In her Ted Talk, “Obesity + Hunger =
one global food issue”, Ellen Gustafson begins by telling us about
how she started reading books on security policy after the events of
9/11, and then moved on to researching food security. She is
establishing her credibility and informing us that she is qualified
to speak in this area (ethos). Then, she moves to using logos when
she reasons that if you and everyone you love are hungry, then you
will be personally angry, and possibly less secure as a country. She
believes there is a connection between food security and global
security. Gustafson tells us that she worked with the World Food
Programme, a food aid-focused extension of the United Nations. This
is another appeal to ethos. She lists facts about hunger statistics,
and uses logos when comparing the graphs, saying that if there are 1
billion people hungry, and 1 billion people who are obese, there may
be a related link(food) that can be addressed. When she tells about
the Feed Bag project, there is an element of pathos, because bringing
up the hungry children in Haiti and our own country, and reminding us
that they shouldn't or don't have to be hungry can tug on our
heartstrings. Gustafson shares facts and interprets the data, but
doesn't go overboard trying to convince us by our emotions; she lets
the data speak for itself. By dropping the well-known names of
Michael Pollan and Jamie Oliver, Gustafson is employing ethos and
perhaps a touch of pathos, since the listener may already have
established listening rapport with those speakers and their work. At
one point, Gustafson shows a list of things that began 30 years ago,
and while she does not explicitly say they are connected, it is
perhaps implied. This, if not backed up, may be the fallacy of
illusory correlation. She ends her
speech telling us that the redistribution of food and smarter ways of
funding its production are necessary and extremely possible. She
gives us hope by telling us that we can see the results of our
actions in this area, and that change is needed.
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